ROOTS X WICKED COLLABORATION GRAPHICS

Something Wicked has just been released. I was fortunate to have worked on a portion of the graphics for the Roots X Wicked collaboration alongside the talented Roots team. The assortment ranged from adult apparel, kids apparel, accessories, and leather product; all of which featured the graphic package. The Roots & Universal team collectively came together to visually tell the Wicked story while maintaining Roots identity. Our vision was to bring Glinda, Elphaba, and sense of duality to life through color, texture, and detail. I am so proud of what out team delivered. This truly has to be one of my favorite projects that I have worked on to date.

You can shop the Roots X Wicked collection here:
Roots X Wicked

Don’t forget to catch the Wicked film, which is coming to theatres November 27th, 2024.